Every business, big or small, depends on leads. Leads are potential customers who have shown interest in your solution but who have not yet made a purchase. For businesses to grow, you have to convert leads to loyal customers. And to do that right, you need to manage sales leads in an organized manner.
Step 1: Lead capturing
Step 2: Lead enrichment & tracking
Step 3: Lead qualification
Step 4: Lead distribution
Step 5: Lead nurturing
Benefits of using a lead
management system:-
Talk to quality leads- Sales
representative can quickly focus on the sales-ready leads; maximizing sales
opportunities.
Engage with context- With
a centralized lead database, sales representative can quickly get context to
make meaningful conversations.
Improve productivity- Automations
in the lead management process saves your sales team time and effort to do what
they do best—sell.
Quick response time-Sales
representative can reach out to prospects via phone or email by looking at
their buying intentions, increasing the chances of making a sale.
High ROI-Identify
which lead source is bringing good, quality leads, and maximize your efforts in
those areas to increase your ROI.
Measure results
-Get invaluable insights into the activities in the lead funnel, such as the
territories generating the most leads, the response time of each sales rep, etc.